Eerie synths, experimental pop and melancholic lyrics portray a sentiment that seethes – ICEA

Theo Bard seethes with sincerity on unnervingly experimental ‘Forget’

New EP from London-based producer set to drop on Icons Creating Evil Art

S T R E A M

https://soundcloud.com/iconscreatingevilart/forget-inkus/s-T387W

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“A subtle but striking return, with the songwriter’s gossamer electronics set against his sighing vocal”

(CLASH)

After first introducing himself to us with his beautifully composed debut EP ‘You Give’ in 2015, Theo Bard has spent the intervening years pushing his music further into electronic realms than ever before. Inspired by a new generation of songwriters augmenting their music with electronic sounds, he has developed a unique voice as both producer and songwriter and has returned to reveal his new brand of dark, experimental pop.

With a thunderous opening, new single ‘Forget’ is a haunting exploration of lost love that demonstrates Bard’s artistic prowess. Eerie synths and melancholic lyrics portray a sentiment that seethes with sincerity. Though distorted vocals are often devoid of expression, Bard injects them with the depth of emotion you’d expect from a song that laments the realisation that an ex has well and truly moved on. The processed effects only work to heighten the track’s unnerving atmosphere and perfectly complement the experimental instrumental. The sonic space that would typically be occupied by traditional snares and drums is filled with inventive alternatives (sampled from ice and snow), making Bard’s creative intention clear as every element of ‘Forget’ strives to standout.

Elaborating on his new release, he explains, “‘Forget’ is a dark, raw confessional about a traumatic experience. I was still in love with my ex-girlfriend when a big group of our friends were going away on holiday together. I wanted to be part of it. She was going to be there with her new man, but I didn’t want to miss out and anyway, there were lots of other people I could hang out with. I could give them a wide berth and it would be fine, right? One night I woke to the unmistakable sound of their voices coming through the wall. I tried to cover my ears, wanting more than anything to ‘unhear’ the sound, but it was too late. Completely upset and spun out, I left the next morning, returning to London as fast as I could. All I wanted was to forget what I’d heard and what it meant. At the time, I was pushing my music in the direction of a new sound, telling people my new music was ‘melancholic electronic’ and I realised how perfect the story was for the new vibe. Once I had the concept of the song in my head it came out so easily.”

Theo Bard will release his new single ‘Forget’ on 5th July through Icons Creating Evil Art, with his next EP ‘INKUS’ arriving later in the year.

D I S C O V E R

https://www.facebook.com/theobardmusic/

https://twitter.com/theobard

https://www.instagram.com/theobard/

https://soundcloud.com/theobard

https://open.spotify.com/artist/5agEEmWLm4t3O6Ra6pkMm6

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